Social media has become one of the most powerful tools for businesses in Brunei. With more than half the population online every day, the way Bruneians engage with platforms shapes how brands should plan their digital strategies.
Most-Used Platforms
According to DataReportal’s Digital 2025 Brunei report, there are 299,000 social media user identities in Brunei, representing 64.4% of the total population. Popular platforms include WhatsApp, Instagram, TikTok, and Facebook, each offering unique ways for businesses to connect with audiences.
Who’s Using Social Media?
The majority of Brunei’s social media users are under 35, making platforms like TikTok and Instagram especially popular with younger audiences. However, Facebook and WhatsApp still dominate among older demographics, meaning brands should carefully match platforms to their target market.
Engagement Trends
Short-form video content is seeing the highest engagement. From TikTok trends to Instagram Reels, Bruneians prefer quick, relatable clips over long-form posts. Messaging apps like WhatsApp are also widely used, making them valuable for customer service and community building.
Strategic Takeaways for Brands
- Focus on Mobile-First Content: Nearly all Brunei social media use happens on smartphones.
- Leverage TikTok & Instagram: Invest in short, creative videos to reach younger audiences.
- Don’t Ignore Facebook: It still drives strong engagement for SMEs targeting older users.
- Use Local Events & Culture: Posts tied to Hari Raya, National Day, or even football matches perform significantly better.
Ready to Maximise Your Reach?
Want to see how your brand stacks up against Brunei’s social media trends? Activ8 BN Digital Solutions can help you create data-driven strategies that connect with the right audience. Schedule a free consultation with us, reach out via contact@activ8bn.com or call +673 242 4102 today and start planning smarter campaigns.
